The french brand was founded by three brothers - Alexander, Laurent and Raphael Elicha, who are also responsible for the Comptoir des Cotonniers. The idea of designing clothes for couples was great as we all like borrowing clothes from our partners and the results are even better.
Although the brand is French the clothes have that edgy British vibe in them. The new collection is a bit rock'n'roll, a bit 'dandyish' but also smart and elegant. All the pieces are perfectly tailored and quite masculine.
The lookbook is great but even more I like the campaign, where The Kooples used real and very interesting couples who tell their stories and of course wear the amazing clothes. What do you think about the idea of coordinating outfits with your boyfriend, do you think it could work and whose clothes you like more?
The Kooples Campaign
Photos from Thekooples.com
Matching pairs :)