The label was founded by Sue-Ann San and Rachel Zeilic and their new collection called "Baby's On Fire" is as lovely as the accompanying lookbook.
I first noticed Anja in Dion Lee's lookbook which I wrote about here some time ago and I was struck with her unusual beauty. I think she was a perfect choice for this lookbook, not only because of her cat-themed tattoos but because of how her beauty matches the soft, dreamy colours of the shoot.
As for the collection, it's not very up to date as I can't imagine wearing any of those flowy dresses and chiffon shirts at this time of year but for the next summer it's just perfect! The other reason why I love this lookbook is more personal - I love cats, but I also know how hard it is to take a good picture with a cat in it!
The photographer - Darren McDonald, as well as Anja and of course the cat did a great job though - the pictures are breathtaking! Also, watch the video in which you can see the clothes in movement which is always a good thing as well as the amazing way that Anja works!
Photos from Stylestalkerblog.com
The Cat's Meow :)