The shoot is inspired by street-style bloggers like the fantastic Tommy Ton and Garance Dore. The pictures look like they could be straight from The Sartorialist or fashion Tumblrs - you can tell than even Vogue can't deny the blogging phenomenon.
I love the crazy styling of Charlotte Pilcher, I believe she gives us a little wink while going over the top with every trend in each outfit. The model Suvi looks totally different in every picture, I can't even say which picture is my favourite here!
Photos from Models.com
Vogue - Blog a pose :)