After the beautiful Fall/Winter 2012 campaign which was one of my favourites for the winter season, I couldn't wait to see the new campaign. My expectations were really, really high and I'm so happy that Scotch & Soda didn't disappoint - the new collection is just fantastic!
The main line - Maison Scotch - is a colourful mix of classic Parisienne pieces with Native American and oriental African vibes. It's divided into three smaller lines: Neon Surf, Praire and Tribal Africa. The whole collection is very laid-back and bohemian. There's a lot of embroidery, luminous colours, rich fabrics, fringes, prints and patterns. You can easily see the reflection of the newest trends here. Looking at Isabel Marant's or even high street H&M's new collections, I see that this summer will be about boho mixed with oriental inspirations which remind me of the Marrakesh street markets.
The brand's denim line - Amsterdams Blauw - is full of bright colour pops and tie-dye effects. It's really cool, relaxed and effortless. The combination of indigo denim and my beloved stripes seems just perfect for the summer and I can't wait to wear it!
Now have a look at both campaign and my favourite looks from the lookbooks!
Maison Scotch S/S 2013 Campaign & Lookbook
Amsterdams Blauw S/S 2013 Campaign & Lookbook
Photos from Scotch-soda.com
Summer comes, winter fades! :)