Cinemagraph was created by a visual graphics artist, Kevin Burg and a photographer, Jamie Beck. Cinemagraphs are something between a photo and a video, for me it's a perfect way to capture a special moment.
You may say that animated gifs have been around for ages but Kevin and Jamie took them to a whole new level. The movement is very gentle and subtle which creates a truly magical feeling. Often only a small, focused area of the image contains any motion leading the eye towards certain areas of the picture.
Have a look at these beautiful cinemagraphs featuring Coco Rocha, Katie Emilio's designs (check out my post here) and some shots of New York which I think are my favourites.
Also, check out Jamie's awesome Tumblr here! I think that these might be huge in the fashion industry!
Photos from Cinemagraphs.com Fromme-toyou.tumblr.com
Moving pictures :)