I don't have to introduce you to this fantastic french brand as I've already showed you their Autumn/Winter 2011 collection here.
Last time Alexander, Laurent and Raphael Elicha - the founders of the brand - charmed me with their dandy and rebellious but always perfectly tailored pieces and this time I'm even more impressed! The collection is full of delicate and feminine pastel and nude shades with added pops of rich colour. It's very sophisticated and elegant but in a slouchy and effortless kind of way.
What I like the most about The Kooples are their campaigns featuring real life couples wearing the label - I wish I could see such stylish couples on the streets more!
Here's some of my favourite looks from the lookbook but make sure to check out the whole collection here!
The Kooples Couples:
Photos from Thekooples.com
The happy Kooples :)